CDK Global

Moving past challenges to unlock opportunity

Our new study looked at the trendsetters that made car buying better for consumers through new technology and services.

The past two years have created a slew of challenges and opportunities for dealers across the country, leading many to look at new ways of doing business. At CDK Global, we wanted to learn what changes were successful, which weren’t and which are now here to stay.

Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack the resources to access and analyze their data, let alone incorporate it into their marketing strategies. As a result, most dealers continue to send the same generic email blasts and postcards to large segments of their database.